A huge advantage a small local business community has over bigger competitors is its ability to connect to its local neighborhood community. To do this, a business has to reach out, develop relationships and REFER over time.
When done correctly, a local business community can establish loyalty and generations of customers.
Talk is very inexpensive. Let’s turn talk into action. Meet, greet, use and refer your local businesses by becoming a part of a LOCAL BUSINESS COMMUNITY
FEATURED LOCAL BUSINESS COMMUNITY
A local marketing push might be creating mutually beneficial partnerships with other local businesses. Some businesses might naturally work well together, as one shop may provide a good or service that helps support another business’s products. For example, a mechanic and a car dealership might be a natural alliance. By creating even an informal relationship, businesses can help each other find customers.
Even if there is not a natural fit between two businesses, a relationship could still be beneficial. An informal organization of friendly businesses could still help generate sales for the members and provide a forum for business owners to get feedback on ideas.
A Local Business Community Should Consider co-hosting a community event or activity
All communities have cultural touchstones that its citizens rally behind, and these events help define the community. These touchstones can take a variety of different forms, from Little League to weekend long festivals. An obvious way to step in a local marketing plan is to sponsor one of these.
While writing a check might be the easiest sponsorship method, it might not be the most effective. A monetary donation might get a local business’s name on a sign or on press materials, but it may not make the strongest connection to the citizens attending the event. So to truly be effective, a business should consider donating both the time of its owners and employees as well as its money. Since such a strategy can consume a lot of resources, a small business should choose which activities to sponsor wisely.